Prof. dr. Carl C.Rohde is a worldwide reputed trend watcher and cultural sociologist who distinguishes himself by his academic depth and by the broad scope of his empirical research projects. Rohde gives lectures and presentations all over the world – both in the academic circuit and in the business circuit.
Rohde is professor (Applied Sciences) ‘Trendwatching & Innovation’ at Fontys Universities, the Netherlands.
Also Rohde is professor (Applied Sciences) ‘Trendwatching & Innovation regarding Hospitality’ at the Hotel Management School, Maastricht, Netherlands.
His mission at both universities is to make students and teachers more trend- and innovation sensitive.
Besides that, Rohde leads www.scienceofthetime.com , a virtual network of market and trend researchers worldwide. Science of the time, is one of the leading trend watch and innovation research institutes worldwide. Together with the mentioned universities Rohde at www.scienceofthetime conducts the biggest international Youth Mentality trend research.
Rohdes main topic of research concerns the mentality movements within the social-cultural climate of this world:
What ‘moves’ consumer groups, clients and citizens?
What are the ‘soft spots’ of a generation? Of the Computer Generation(s)? Of the young ones? The stressed thirty something or the 50+ generation? Of males and females in different age groups? What really makes them tick? What are their collective desires, worries, ambitions?
At Fontys University of Applied Sciences Rohde approaches these topics with methodological academic depth.
At Science of the time Rohde and his team conduct research on the strategic relevance of these topics for marketing, marketing communication, market research, and for innovative product development and quality service concepts . Now and in the (near) future.
During the years 2010 - 2011 prof dr Rohde has been elected as Trendwatcher of the Year.
In the year 2011 prof dr Rohde has been elected as Professor Applied Science (lector) of the Year, in the Netherlands.
